A complete practice, fully decoded.
Margin ranks every service by what it truly earns per provider-hour, shows where premium provider time is going, and models what a change in price, volume or overhead would do to a month. Below is a sample practice worked through end to end, so you can see the whole picture before you book a demo.
Busy and growing, and never keeping what you think you should.
Riverside Aesthetics is the kind of practice most owners would envy from the outside. Revenue near $2.3M, a full schedule, a growing weight-loss program, a loyal patient base. Nothing looks broken. And that's exactly why the leaks stayed invisible for years. When every visible number says winning, nobody goes looking for the money quietly draining out underneath. Here's what the dashboard surfaces that the deposit reports never did.
Every service, ranked by what it actually earns
Profit per provider-hour, sorted high to low, and how completely it disagrees with the revenue column.
| Service | Monthly revenue | Profit / provider-hour | Bucket |
|---|---|---|---|
| Neurotoxin (Botox/Dysport) | $53,200 | $1,110/hr | Profit Engine |
| Hormone (BHRT) pellets | $14,300 | $860/hr | Profit Engine |
| Dermal fillers | $40,800 | $810/hr | Profit Engine |
| Laser / IPL | $16,150 | $390/hr | Time Sink |
| Weight loss (GLP-1) | $55,860 | $358/hr | Volume Illusion |
| Microneedling / facials | $9,000 | $208/hr | Time Sink |
| IV therapy | $3,900 | $107/hr | Leak |
Illustrative figures for Riverside Aesthetics, a fictional sample practice. Not real patient or practice data.
The weight-loss program is the single biggest revenue line at $55,860/month, and one of the worst performers per provider-hour at $358. That's the volume illusion in the flesh: the $399 price is mostly the $250 drug cost passing through, leaving a thin margin spread across real provider time. On a deposit report it looks like the growth engine. Per hour of provider capacity, it's near the bottom.
Meanwhile neurotoxin earns $1,110 per provider-hour, more than three times the weight-loss program, on a fraction of the chair time. It's the real engine, and it's under-promoted because Riverside spreads its marketing evenly instead of pouring fuel on its best performer.
At the very bottom: IV therapy at $107/provider-hour. It felt like easy add-on cash. In reality it eats 45 minutes of provider time for about $80 of gross profit, and the inventory spoils when volume is low. A textbook leak.
The leak nobody saw: where premium time goes
Cross-reference who's doing what against what it earns, and the picture is upside down.
- % of gross profit
- % of provider-hours
Here is the finding this section is built around. The bottom-three services by profit-per-hour, IV, facials, and laser, consume about 42% of provider-hours but produce only about 21% of gross profit. Premium injector time, the time worth $1,110/hour on neurotoxin, is being spent on $208/hour facials and $107/hour IV drips.
This is the second classic leak: the most expensive provider doing work a lower-cost provider could handle just as well. Every facial the owner performs is an hour not spent on the service only they deliver best. The fix isn't to stop offering facials. It's to move them to the aesthetician and free the owner for engine work.
Move the levers yourself
Margin has a What-If screen that models price, volume, overhead and adding a provider against your own services. These sliders are a sample version of the same idea, running on this page's figures. Nothing here requires a single new patient.
It models a change you decide to make. Margin does not forecast, does not predict next month, and does not turn one modelled month into a year.
Every lever here is about mix, price, and who does the work, not a single new patient. The arithmetic runs on this page's sample figures. Margin's own What-If screen models price, volume, overhead and adding a provider against your services, and like these sliders it models a change you choose rather than predicting one.
Illustrative figures for Riverside Aesthetics, a fictional sample practice. Not real patient or practice data.
One month, with the levers moved
Four slider positions, no new patients and no new hours. Drag the sliders above to these settings and this is the month you get.
- Facial and microneedling work moves to the aesthetician
- IV therapy comes down to 15 a month rather than away, because it still contributes
- The freed injector time goes into neurotoxin, 115 units a month
- The GLP-1 membership is re-priced to $449
That month was never a growth problem. It was a visibility problem. The patients were already there. The hours were already being worked. The profit was sitting inside the existing practice the whole time, hidden behind a deposit report that said everything was fine.
That's what Margin does: it turns the practice you already run into the practice you thought you were running.
This is a sample practice. Yours has its own engines, illusions, and leaks, and its own hidden upside.
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