This is the exact view Margin gives you for your own practice: every service ranked by what it truly earns per provider-hour, where premium time is being wasted, and what changes would do to your bottom line. Below is a complete sample practice so you can see the whole picture before you ever book a demo.
“We're busy and growing, but I never keep what I think I should.”— Riverside's owner
Riverside Aesthetics is the kind of practice most owners would envy from the outside. Revenue near $1.5M, a full schedule, a growing weight-loss program, a loyal patient base. Nothing looks broken. And that's exactly why the leaks stayed invisible for years — when every visible number says “winning,” nobody goes looking for the money quietly draining out underneath. Here's what the dashboard surfaces that the deposit reports never did.
Profit per provider-hour, sorted high to low — and how completely it disagrees with the revenue column.
| Service | Monthly revenue | Profit / provider-hour | Bucket |
|---|---|---|---|
| Neurotoxin (Botox/Dysport) | $53,200 | $1,110/hr | Profit Engine |
| Hormone (BHRT) pellets | $14,300 | $860/hr | Profit Engine |
| Dermal fillers | $40,800 | $810/hr | Profit Engine |
| Laser / IPL | $16,150 | $390/hr | Time Sink |
| Weight loss (GLP-1) | $55,860 | $358/hr | Volume Illusion |
| Microneedling / facials | $9,000 | $208/hr | Time Sink |
| IV therapy | $3,900 | $107/hr | Leak |
Illustrative figures for Riverside Aesthetics, a fictional sample practice. Not real patient or practice data.
The weight-loss program is the single biggest revenue line at $55,860/month, and one of the worst performers per provider-hour at $358. That's the volume illusion in the flesh: the $399 price is mostly the $250 drug cost passing through, leaving a thin margin spread across real provider time. On a deposit report it looks like the growth engine. Per hour of provider capacity, it's near the bottom.
Meanwhile neurotoxin earns $1,110 per provider-hour — more than three times the weight-loss program, on a fraction of the chair time. It's the real engine, and it's under-promoted because Riverside spreads its marketing evenly instead of pouring fuel on its best performer.
At the very bottom: IV therapy at $107/provider-hour. It felt like easy add-on cash. In reality it eats 45 minutes of provider time for about $80 of gross profit, and the inventory spoils when volume is low. A textbook leak.
Cross-reference who's doing what against what it earns, and the picture is upside down.
Here's the finding that stopped Riverside's owner cold. The bottom-three services by profit-per-hour — IV, facials, and laser — consume about 42% of provider-hours but produce only about 21% of gross profit. Premium injector time — the time worth $1,110/hour on neurotoxin — is being spent on $208/hour facials and $107/hour IV drips.
This is the second classic leak: the most expensive provider doing work a lower-cost provider could handle just as well. Every facial the owner performs is an hour not spent on the service only they deliver best. The fix isn't to stop offering facials — it's to move them to the aesthetician and free the owner for engine work.
The same forecasting tool inside Margin, loaded with Riverside's numbers. Move the sliders and watch the bottom line respond — nothing here requires a single new patient.
Every lever here is about mix, price, and who does the work — not a single new patient. This is the same forecasting logic inside Margin, loaded with Riverside's sample numbers.
Illustrative figures for Riverside Aesthetics, a fictional sample practice. Not real patient or practice data.
The obvious moves the dashboard surfaces — no new patients, no new hours.
That $177,600 was never a growth problem. It was a visibility problem. The patients were already there. The hours were already being worked. The profit was sitting inside the existing practice the whole time, hidden behind a deposit report that said everything was fine.
That's what Margin does: it turns the practice you already run into the practice you thought you were running.
This is a sample practice. Yours has its own engines, illusions, and leaks — and its own hidden upside.
Book a 20-minute demo and we'll walk through your own practice together.
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